Borgward Isabella concept brings a storied name back from the past

Want create site? Find Free WordPress Themes and plugins.

Borgward emerged in the early to mid-1900s as an underdog German automaker that would, after some great successes, fold in the early 1960s.

However, the storied brand was reincarnated in 2008 and the brand showed a new production model, the BX7 SUV, in 2015.

Now, Borgward is looking to the future with a concept on show this week at the 2017 Frankfurt Motor Show.

Infused by Chinese funds, Borgward has brought the Isabella nameplate—the original company’s most successful model—back from the dead as a fully electric car.

Details are scarce on the powertrain itself, but Borgward is delighted to discuss the design of the car for the time being. The design takes inspiration from the shape of the original Isabella but does not embody a retro ethos. Borgward’s chief designer, former BMW and Mini designer Anders Warming, instead took a very modern approach with the new model.

Specifically, the design line that runs over the rear wheel creates an arch similar to the original Isabella, which was widely acclaimed to be a stunning design at the time of its debut. Inside, it’s incredibly futuristic as well with a sweeping center console that comes to a point near the driver’s seat. No buttons or knobs are present, and everything looks to be controlled via a touchscreen with some virtual reality components.

Borgward Isabella concept, 2017 Frankfurt Motor Show

Borgward Isabella concept, 2017 Frankfurt Motor Show

Hopefully, we’ll get more information on the reborn Isabella concept in the months ahead.

So far the revived Borgward has launched the BX5 and BX7 SUVs and confirmed plans for pure electric models. Most production is being handled in China though Borgward has said that its electric models will be built in Germany.

For more Frankfurt coverage, head to our dedicated hub.

Did you find apk for android? You can find new Free Android Games and apps.

Check Also

2020 Bentley Flying Spur spy shots and video

Bentley is redesigning its Continental range, starting with the GT coupe which we saw in redesigned form at last September's 2017 Frankfurt auto show. Next in line will be a new GT Convertible. After that comes the related Flying Spur sedan which is likely due some time in 2019, as a 2020 model. We have a new set of spy shots and video of the next Flying...

This is probably Toyota’s Supra concept headed for Geneva

Toyota's new race car concept previewing the soon-to-be-launched fifth-generation Supra may have just been revealed in photos published by Japanese magazine Best Car. Scans taken from the magazine have been posted to the Supra MKV forum and show a design similar to what we see in a teaser shot released by Toyota only two days ago. Specifically, the design...