Ford is investing $25 million to build more Expeditions and Navigators

Want create site? Find Free WordPress Themes and plugins.
Ford underestimated how many people want its expensive SUVs, so it’s investing millions to build more
Kevork Djansezian/Getty Images

Ford executives were hoping their new and improved SUVs would be popular among consumers, but the reaction to the new vehicles has been even better than they expected.

The company spent $900 million on a plant in Kentucky to launch the 2018 Ford Expedition and Lincoln Navigator, and now they are spending an additional $25 million to build 25 percent more SUVs than they originally planned to build, according to AutoNews.

Sales increased for both vehicles in January. The Expedition saw a 59 percent increase in sales, while the Navigator had a 132 percent increase.

Ford sales analyst Erich Merkle said the company is doing everything it can to produce more vehicles at a faster rate.

“Both of the vehicles are doing really well for us,” Merkle said. “Because they’re turning so fast, we’re going to do everything we can to meet the demand that’s out there.”

The Navigator underwent a major redesign for the first time in a decade, while the Expedition was fully overhauled and redesigned for the first time in 20 years.

AutoNews reports that the 2018 Expeditions have been on car dealer lots for an average of 11 days before they’re purchased. The cost of the vehicle starts at $52,890.

It’s a great problem for Ford to have, and it’s a sign they’re building vehicles the consumers want.

Did you find apk for android? You can find new Free Android Games and apps.

Check Also

2019 Mercedes-AMG GT 63 S 4-Door Coupe first drive review: The new king of sporty German four-doors

The red mist has just descended upon me, and that's a good thing. It's my second four-lap stint in the 2019 Mercedes-AMG GT 63 S 4-Door Coupe on the Circuit of the Americas outside Austin, Texas, and four-time DTM champion Bernd Schneider is leading the way in an AMG GT-R. He just took off like a, well, like a four-time DTM champion. Pressed to...

Leaked: 2019 McLaren 600LT Spider may be coming

The California Air Resources Board dropped a bit of inside information that supercar fans will find appealing Monday. Included in the list of certified vehicles to go on sale in the Golden State is this gem: the 2019 McLaren 600LT Spider. CARB certification for the 600LT Spider is a step toward sale, although it's not necessarily a confirmation. We assumed...