Meet the woman who the Lotus Elise is named after

Want create site? Find Free WordPress Themes and plugins.
Next Prev
Meet the woman who the Lotus Elise is named after
Meet the woman who the Lotus Elise is named after
Meet the woman who the Lotus Elise is named after
Meet the woman who the Lotus Elise is named after
Meet the woman who the Lotus Elise is named after
Meet the woman who the Lotus Elise is named after
Meet the woman who the Lotus Elise is named after
Next Prev

Despite no longer being on sale in the United States, the Lotus Elise has been pivotal in keeping the British sports car marque alive during decades of financial hardship.

Development started shortly after Italian entrepreneur Romano Artioli bought Lotus from General Motors in 1993, with the car’s launch taking place three years later. Artioli, who was chairman of Lotus at the time, decided to name it after his granddaughter Elisa Artioli.

She recently visited the Lotus factory in Hethel, England to help celebrate this year’s 70th anniversary of when Lotus founder Colin Chapman built his first race car. That was back in 1948. Chapman would then go on to start Lotus four years later.

After the launch of the Elise, Artioli struggled financially due to losses from Bugatti, which he also ran. He ended up selling Lotus to Malaysian automaker Proton in 1996 and Bugatti to the Volkswagen Group in 1998.

Lotus today is owned by Chinese automaker Geely, which plans to transform it into a British rival to Porsche. The company is looking to expand into SUVs but will still focus on sports cars. In fact, a new Elise is due in 2020, and this one will see the nameplate return to these shores.

Did you find apk for android? You can find new Free Android Games and apps.

Check Also

Geely could invest almost $2B to turn Lotus into a Porsche rival

China's Zhejiang Geely Holding Group is prepared to invest the necessary funds to make Lotus into a world-beating luxury and sports car brand. If Geely has its way, Lotus will be England's Porsche. And the Chinese automaker could dump as much as $2 billion into the brand to begin the process. According to a Bloomberg report published Thursday, Geely is...

Ferrari makes $80K profit per car; reportedly beats entire industry

Ferrari hears the sweet ring of the cash register with every new car sold. The Italian company banks a profit of $80,000 per car sold and tops the industry, per a study from German economics professor Ferdinand Dudenhoffer. Motor1 translated the study's findings to show Ferrari's well-off margins, which are current for the first six months of the year...