No bull: 70 percent of Lamborghini Urus buyers are new to the brand

Want create site? Find Free WordPress Themes and plugins.
Next Prev
No bull: 70 percent of Lamborghini Urus buyers are new to the brand
No bull: 70 percent of Lamborghini Urus buyers are new to the brand
No bull: 70 percent of Lamborghini Urus buyers are new to the brand
No bull: 70 percent of Lamborghini Urus buyers are new to the brand
No bull: 70 percent of Lamborghini Urus buyers are new to the brand
No bull: 70 percent of Lamborghini Urus buyers are new to the brand
Next Prev

All is well inside the halls of Lamborghini as the Urus brings more new faces to the brand. According to executives, 70 percent of Urus buyers have never owned a Lambo. Since its reveal last December, Urus sales have been “terrific,” Lamborghini CEO Stefano Domenicali told on Thursday.

The brand’s SUV starts at around $200,000, but Domenicali said that most Urus are selling near $240,000. He also said Lamborghini production will increase to 5,000 cars in 2018; 1,000 units will be Urus SUVs, and in 2019, production will grow to 8,000 vehicles. He said more than half of the 8,000 units will be Urus models.

Most shocking to Domenicali has been the uptick in female buyers since the Urus’ launch, and he added the SUV is selling very well in markets where Lamborghini normally doesn’t perform as well due to poor road conditions for supercars, such as Russia.

However, the CEO also said the Urus has been polarizing among loyal owners who fear the SUV may diminish some of the brand’s exclusivity. Domenicali challenged those individuals to drive the Urus and said they’ll discover an SUV in supercar clothing.

“This is a Lamborghini you can use every day,” he said.

To calm fears of overproduction and keeping exclusivity a priority, growth will slow after 2019 when the brand ramps up to the 8,000-unit figure annually.

Looking toward the future, we’ll see an Urus plug-in hybrid join the gasoline-powered SUV, which features a 4.0-liter twin-turbocharged V-8 that delivers 650 horsepower and 627 pound-feet of torque. The hybrid should borrow plenty of running gear from the Porsche Panamera Turbo S E-Hybrid, which delivers 680 hp.

Lamborghini won’t be alone for long, though. Ferrari also has a sport utility vehicle of sorts in the works, and it too may sport a V-8 hybrid powertrain.

Did you find apk for android? You can find new Free Android Games and apps.

Check Also

Bugatti reportedly considering second model line, maybe an SUV

Bugatti is reportedly ready to expand its horizons and introduce a second line of models. Like numerous other automakers, the French marque is apparently leaning toward an SUV rather than a traditional sedan or second supercar. The news comes from a Autocar report published Tuesday, in which newly minted Bugatti CEO Stephan Winkelmann said the brand is...

Aston Martin 003 hypercar will be first with new turbo V-6

Aston Martin's 003 hypercar due in 2021 will be powered by a new turbocharged V-6 developed in-house, CEO Andy Palmer has confirmed. Speaking with Auto Express in an interview published Friday, Palmer said the V-6 is related to Aston Martin's current V-12, a twin-turbocharged unit displacing 5.2-liters, and in the 003 will be paired with a KERS-style hybrid...